The Savvy Guide for Generative AI Beginners: Craft Smarter Prompts, Manage Risks, and Drive Authentic, Innovative Results (Before AI Does It for You)

A practical guide for leaders and professionals to use generative AI at work — craft better prompts, build custom GPTs, manage risk, and ship real results without the hype.Featured by NBC, CBS, ABC, Fox, and AP — with 5-star reviews from marketing, product, and strategy leaders.AI is showing up in your workflow, your inbox, and your team’s questions. You? You’re about to be the savvy one with the answers. Now grab a chair — this book saved you a seat.Whether you’re curious, cautious, or convinced it might be the tech equivalent of kombucha — everyone’s raving, but you're still side-eyeing the glass, right? — this is your no-hype, no-jargon, refreshingly human guide to using generative AI with clarity, strategy, and confidence.This isn’t a crash course or a list of ChatGPT hacks. It’s a smart, surprisingly warm guide to integrating AI into your work — without losing your voice, your value, or your grip on reality.Is this book for you? (Probably.)If you’re:A professional trying to stay relevant without rewriting your entire careerA leader looking to upskill your team and revamp workflows without creating chaosA marketer, strategist, writer, creative, or curious soul asking “Can I actually use this stuff without losing my voice?”Or just someone who's heard the word prompt 972 times and wonders why typing into a little box suddenly feels like a job qualification… this book meets you where you are — and gives you the tools to go further, faster.Inside, you’ll learn:AI fluency for work: What generative AI actually is and why understanding the tech mattersPrompt mastery: Frameworks to craft prompts that reflect your expertiseCustom GPTs: How to design clear instructions and use cases that scaleGovernance & risk: Ethics, IP, bias, and accountability — made practicalAdoption playbooks: Integrate AI into workflows, teams, and strategyWritten by Jamie DeAngelis, Ph.D. — award-winning educator, brand and content strategist, and leader of the Generative AI Center of Excellence at a global boutique digital agency — this book goes beyond tool tutorials. It helps you actually think differently about AI and what it means for your role, your work, and your future.It blends insider know-how with teaching savvy — and reads like part playbook, part strategic advisor, part tech translator. It's a pep talkand a practical toolkit, designed to give you the kind of foundation that makes everything else finally click.This isn’t a surface-level skim through the hype. It's clear, generous guidance for people who care about doing good work in a fast-changing world.Generative AI is here to stay. It won't steal your job — unless you leave the door wide open by ignoring how it's changing your role.Grab this guide and learn how to lean into and even lead the shift — with strategy, skill, and just the right amount of side-eye. Read more