Building Better Brands: A Comprehensive Guide to Strategic Brand Identity Development Paperback – January 29, 2026
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Product details
| Management number | 222215878 | Release Date | 2026/05/04 | List Price | $17.60 | Model Number | 222215878 | ||
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"Building Better Brands" (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding. Second Edition Illustrations by Will Ayres. Read more
| ISBN13 | 979-8347494132 |
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| Language | English |
| Publisher | Blurb |
| Dimensions | 6 x 0.27 x 9 inches |
| Item Weight | 6.6 ounces |
| Print length | 98 pages |
| Publication date | January 29, 2026 |
Techniques
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